How to Write Search Engine Optimized Articles
Article marketing is becoming one of the most effective methods to get targeted traffic to your website or blog. However, simply writing an article and publishing it online won't help.
You must produce articles that obtain traffic from the search engines. It cannot be denied that the search engines are great for obtaining the attention that you need for your website. But when you combine article marketing with quality SEO, the results can be astounding. There are a lot of article marketers who have seen consistent feedback simply because their articles are being ranked by the search engines for their targeted keywords.
Long Tail Keywords are a Must: Almost any SEO expert will tell you that it is vital to target long tail keyword phrases in your writing. The reason long tail keywords are so effective is because they are very specific in nature. The term "dog training," as an example, is broad but when you narrow it down to "how to train your dog in a week" the focus is smaller and the results are stronger. When you start writing your articles around such keyword phrases, the chances of attracting targeted traffic increase because first of all, there are less competing sites, and secondly, long tail keywords make more sense to the user that's searching using them. Your Title Needs to Relate to the Article: The title is an incredibly important factor for your article and when it comes to SEO you need to make sure that the title matches the rest of the article. Do not simply write a vague title that doesn't relate to the rest of the article. Creativity and keywords are fine for your title but remember that it is the first thing (and sometimes the only thing) that is listed by the search engines so if it doesn't work with the rest of the article you probably won't get a very good response.
Pay Attention to Local Niches: If your article is targeting a local niche where the keyword phrase contains the name of a place or a city, try to save the name of the location for the HTML resource box, while you write the article around the general niche. When you do this, you'll have even more traffic from the search engines. Where and how you place your keywords in the article is really important.
Now that you've learned what it takes to write articles with a solid SEO focus you need to learn how to use that to attract the audience you want. Getting your articles ranked higher by the search engines will ensure that more people are exposed to them. It does take great post to read time before you become an expert at SEO based article writing, but eventually, you'll see that the effort was worth it. Most of the writers who are having a hard time driving traffic to their sites are struggling because of poor efforts at SEO.