Searching for a Great Copywriter
If you want to make money on the internet, you are going to need a website. If you want that web site to help you bring in money, it must be extremely well written. Unless you are a skilled copywriter yourself, you will want to engage the services of a copywriter to compose the text for your web site. An expert copywriter can help you bring on more cash than you could hope to see if you tried to create the copy yourself. Evidently, however, not every copywriter is as effective as every other copywriter. Some have great talent. Some, on the other hand, have no talent but are trying their hand at copywriting because someone told them that online writing would be simple. Here is how you will be able to tell them apart.
Does the writer have his or her own site? Any copywriter who is itnerested to compose web copy must have a website that contains their bio, a resume, several samples and anything else they want to share. If they don't have a website of their own, how can they assist you with yours? Observe the copy on their website as well. If you notice lots of mistakes, this is a bad sign.
How favorably do you react as you are reading the copywriter's own copy? This goes beyond the simple discovering of grammatical and syntax errors. Do you have any sort of emotional response to the text on the web site? Does it make you like the the copywriter? Does his or her words make you want to keep on reading and learn more about the person? Does the website copy make you want to jump to hire them right away? Does it make you feel like you need to click away? Does the website copy push you to be upset? These are all important reactions and you must heed to them.
Perform a little more inquiry on the copywriter. Look for reviews for the writer on independent sites and online forums. It is probable that the only reviews on the copywriter's web site are going to be good ones. Conduct a search for the copywriter's name to determine if any reviews or testimonials pop up in places that are not run or that cannot be rigged by the writer. Closely examine these testimonials. It is smart to ask the copywriter my blog to provide you references as well. You should actually get in touch with each reference and obtain an honest opinion about the writer from each person.
Make sure you spend at least a little time browsing the samples supplied by the writer. It is a good idea to request samples beyond the ones that are available on the web site. This is particularly important if the copywriter says he or she is an expert in a specific field. If the writing is vague and reads like a regurgitated Wikipedia article, it is time to move on.
You have several options available to you when you're trying to figure out whether or not to pay for a copywriter. It's important to do your due diligence and look beyond the writer as a person and discover what you can about his or her reputation and character.